I wish I had cooler hobbies like wakeboarding or rock-climbing. But if I were being honest, just between the two of us, I look at other businesses' blogs for fun. I read books about writing. And I watch YouTube tutorials to find new tips. This is the reason I'm good at what I do—all of that reading adds up, plus my previous career in web design & development, past work in copywriting, and almost a decade of running my own content writing business.
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Customers are most important.
All content serves the customer.
Excellence in every way.
Even if nobody sees it.
Clear and proactive communication with clients and collaborators.
Tracking our work and results
so we know *why* things happen.
A commitment to learning.
Marketing is always changing.
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